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ποΈProduct Marketing: The Glue Holding Tech Together
B2B Marketing Pint
26 minutes
3 months ago
ποΈProduct Marketing: The Glue Holding Tech Together
πHow do you make product marketing work in a B2B tech company?
In episode 3, we're joined by Wendy MooreβVP of Marketing at Martello Technologies and longtime tech marketing pro. We unpack the reality of product marketing beyond the buzzwords. What skills matter most? Why do some product marketers succeed while others flame out? And what's the biggest myth that drives Wendy nuts?
You'll learn
* Why product messaging is your #1 differentiator
* How to enable sales without being their crutch
* Why consumption pricing flopped (and how they fixed it)
* How to spot and grow product marketing talent
* What most people still get wrong about the role
Whether you're in marketing, sales, or product, this one helps you understand how product marketing works when it's done right.
Fresh content poured for you by Brendan Ziolo (Zinc Marketing) and Brian O'Grady (Search Warrant): crack a pint and join us for some sharp ideas and smarter strategy.
