🎧Earned Media or Bust: Why PR Beats Paid in the Long Term

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B2B Marketing Pint

Brendan Ziolo & Brian O'Grady

10 episodes

1 week ago

𝐓𝐚𝐩 𝐢𝐧𝐭𝐨 𝐅𝐫𝐞𝐬𝐡 𝐈𝐝𝐞𝐚𝐬 𝐰𝐢𝐭𝐡 𝐁𝐫𝐞𝐧𝐝𝐚𝐧 & 𝐁𝐫𝐢𝐚𝐧 𝘉2𝘉 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘪𝘯𝘵 is the compact podcast for B2B technology marketers looking to sharpen their competitive edge. Hosted by marketing veterans 𝐁𝐫𝐢𝐚𝐧 𝐎'𝐆𝐫𝐚𝐝𝐲 and 𝐁𝐫𝐞𝐧𝐝𝐚𝐧 𝐙𝐢𝐨𝐥𝐨—with decades of experience across scale-ups and Fortune 50s—the show delivers practical takeaways that cut through the smoke and mirrors. 🎙 Join Brian & Brendan and their lineup of accomplished B2B guests as they explore what’s working, what’s not, and why. Expect sharp conversations on topics like branding, content, and demand gen—infused with smart remarks and better insights. 🧠 Whether you're prepping for your next big meeting or just thirsty for fresh thinking, grab a quick pint of B2B marketing insight. 👉 www.b2bmarketingpint.com [https://www.b2bmarketingpint.com/] 🔗 LinkedIn [https://www.linkedin.com/company/b2bmarketingpint] 👍 Facebook [https://www.facebook.com/61574799997007] 📸 Instagram [https://www.instagram.com/b2bmarketingpint/] ▶️ YouTube [https://www.youtube.com/@b2bmarketingpint]

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🎧Earned Media or Bust: Why PR Beats Paid in the Long Term

B2B Marketing Pint

38 minutes

3 weeks ago

🎧Earned Media or Bust: Why PR Beats Paid in the Long Term

Brian and Brendan crack a cold one with PR powerhouse Cathy Summers, who brings 20+ years of Silicon Valley media savvy to the table. They dig into why earned media still matters in a world dominated by Google, LinkedIn, and AI-powered ad platforms. From building credibility to lasting search visibility, Cathy explains how PR can out-punch paid when it's done right—and when it really isn't worth a press release. You'll learn: * Why the best PR starts with story, not spin * How AI and SEO now depend on earned content * When a press release doesn't make sense * Why the trades still matter—and how to use them strategically * The myth that "any press is good press" (spoiler: it's not) Whether you're planning your next campaign or trying to stay out of PR trouble, this episode has the insights B2B marketers need to scale smart.