🎙️Demand Gen Across Borders: How to Scale with AI, Partners & Competitors Too 🌍

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B2B Marketing Pint

Brendan Ziolo & Brian O'Grady

10 episodes

1 week ago

𝐓𝐚𝐩 𝐢𝐧𝐭𝐨 𝐅𝐫𝐞𝐬𝐡 𝐈𝐝𝐞𝐚𝐬 𝐰𝐢𝐭𝐡 𝐁𝐫𝐞𝐧𝐝𝐚𝐧 & 𝐁𝐫𝐢𝐚𝐧 𝘉2𝘉 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘪𝘯𝘵 is the compact podcast for B2B technology marketers looking to sharpen their competitive edge. Hosted by marketing veterans 𝐁𝐫𝐢𝐚𝐧 𝐎'𝐆𝐫𝐚𝐝𝐲 and 𝐁𝐫𝐞𝐧𝐝𝐚𝐧 𝐙𝐢𝐨𝐥𝐨—with decades of experience across scale-ups and Fortune 50s—the show delivers practical takeaways that cut through the smoke and mirrors. 🎙 Join Brian & Brendan and their lineup of accomplished B2B guests as they explore what’s working, what’s not, and why. Expect sharp conversations on topics like branding, content, and demand gen—infused with smart remarks and better insights. 🧠 Whether you're prepping for your next big meeting or just thirsty for fresh thinking, grab a quick pint of B2B marketing insight. 👉 www.b2bmarketingpint.com [https://www.b2bmarketingpint.com/] 🔗 LinkedIn [https://www.linkedin.com/company/b2bmarketingpint] 👍 Facebook [https://www.facebook.com/61574799997007] 📸 Instagram [https://www.instagram.com/b2bmarketingpint/] ▶️ YouTube [https://www.youtube.com/@b2bmarketingpint]

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🎙️Demand Gen Across Borders: How to Scale with AI, Partners & Competitors Too 🌍

B2B Marketing Pint

32 minutes

2 months ago

🎙️Demand Gen Across Borders: How to Scale with AI, Partners & Competitors Too 🌍

From Fortune 50 boardrooms to scrappy startup scrums, Santosh Kumar has seen what works—and what flops—when it comes to scaling demand gen across time zones. In this episode, he joins Brian and Brendan for a cross-continental conversation on: * Why your U.S. playbook won't work in Vietnam * What demand gen looks like when partners—and even competitors—join the effort * Why startups can be too agile, and enterprises not agile enough * AI: Who has the edge—startups or giants like IBM? * The #1 mistake in global marketing (and what to do instead) This one's full of practical, field-tested advice. Whether you're navigating APAC or North America, grab your coffee (or tequila?) and learn how to make demand gen work across borders.