Transforming brand perception with ŠKODA UK

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B2B Marketing Needs Don Draper

True

40 episodes

3 days ago

B2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew. B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd.

Marketing

Business

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Marketing

Business

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Transforming brand perception with ŠKODA UK

B2B Marketing Needs Don Draper

25 minutes 8 seconds

2 years ago

Transforming brand perception with ŠKODA UK

Kirsten Stagg is the Marketing Director at Skoda UK. She has delivered record-breaking marketing performance, market share and profit growth whilst delivering a 53% increase in average product sales.

Using creativity and self-deprecating humour, Kirsten has helped transform the brand into an incredible success story and has elevated the ŠKODA brand.

We discuss:

How Skoda used marketing to refresh brand perception
Utilising the power of creativity to engage a greater audience
How Skoda is utilising emotional marketing today
Why there is a lack of creativity within the automotive industry