The power of passion and collaboration in B2B marketing

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B2B Marketing Needs Don Draper

True

40 episodes

3 days ago

B2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew. B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd.

Marketing

Business

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Marketing

Business

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The power of passion and collaboration in B2B marketing

B2B Marketing Needs Don Draper

38 minutes 41 seconds

3 years ago

The power of passion and collaboration in B2B marketing

Nikki Stenson is a senior global marketing leader who has led marketing functions at Oracle, Macafee, and TIBCO.

For Nikki, it’s all about relationships - whether working with sales teams, suppliers, partners or colleagues, success for her has come through continuous and highly effective collaboration.

Nikki Believes B2B marketing is not human enough and is passionate about changing that.

We discuss:

Imposter syndrome. Is it common in the marketing industry?
The power of marketing in sales-focused businesses
How to build a strong personal brand in B2B Marketing
What the future holds for B2B Marketing