Sparking B2B creativity with TikTok

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B2B Marketing Needs Don Draper

True

40 episodes

4 days ago

B2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew. B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd.

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Marketing

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Sparking B2B creativity with TikTok

B2B Marketing Needs Don Draper

21 minutes 33 seconds

3 years ago

Sparking B2B creativity with TikTok

Isobel Sita-Lumsden is the Head of B2B Marketing Europe at TikTok. Prior to this, she held senior roles at Time inc, AOL and Verizon Media.

Isobel is a creative and strategic marketer, passionate about big media brands and driving business growth.

TikTok is the leading destination for short-form mobile video, whose mission is to inspire creativity and bring joy.

We discuss:

How TikTok helps B2B businesses achieve their marketing goals
What B2B brands should know about TikTok audiences
Why B2B marketers undervalue the importance of creativity
The role of humour in TikTok’s B2B Marketing