Making sense of brand and demand in B2B

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B2B Marketing Needs Don Draper

True

40 episodes

3 days ago

B2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew. B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd.

Marketing

Business

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Marketing

Business

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Making sense of brand and demand in B2B

B2B Marketing Needs Don Draper

18 minutes 10 seconds

2 years ago

Making sense of brand and demand in B2B

Mariska van Beukering currently works for Equinix: the world’s biggest digital infrastructure company, where businesses can scale with agility, speed the launch of digital services, and deliver world-class experiences.

Mariska comes to us with deep experience in IT and has skills in brand management, marketing planning, lead generation, and strategic marketing.

We Discuss:

Effective B2C strategies that can be applied to B2B
The power of hyper-targeting specific audiences
Balancing long-term brand building with short-term sales activation
The best ways to drive growth for B2B brands
How to build strong brand awareness with new audiences