Lessons on storytelling from inside Google and Instagram

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B2B Marketing Needs Don Draper

True

40 episodes

4 days ago

B2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew. B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd.

Marketing

Business

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Marketing

Business

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Lessons on storytelling from inside Google and Instagram

B2B Marketing Needs Don Draper

21 minutes 4 seconds

2 years ago

Lessons on storytelling from inside Google and Instagram

Jennifer Garcia spent five years as the head of integrated marketing at Instagram. Before this, she held senior roles at Google and Nokia.

She has fifteen years of experience in both B2B and B2C marketing. During this time, Jennifer has collated knowledge in integrated marketing, brand marketing, product marketing, corporate communications and go-to-market strategy.

We discuss:

How working at Instagram and Google has shaped her as a leader
Convincing senior leaders of the power of brand
How to find forward thinking marketers that understand brand
Types of media needed for brand building versus sales activation