B2B Needs to be Brave

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B2B Marketing Needs Don Draper

True

40 episodes

3 days ago

B2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew. B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd.

Marketing

Business

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Marketing

Business

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B2B Needs to be Brave

B2B Marketing Needs Don Draper

29 minutes 28 seconds

2 years ago

B2B Needs to be Brave

Mark Choueke is author of the new book ‘Boring to Brave’.

Mark has spent over 20 years at the heart of B2B marketing. Over that time, he’s helped grow more than 50 B2B technology companies across the world and was formerly the editor of Marketing Week Magazine.

Mark has also been a speaker at many B2B events, such as “Think with Google”, and “Viva Technology”.

We discuss:

How bravery benefits B2B brands
How to produce marketing that drives long term growth
Utilising emotional storytelling to connect with B2B audiences
How taking risks in B2B can differentiate you from competitors