How Content & SEO Strategy Can Turn Your Website Into A Lead Gen Machine

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B2B Marketing Exchange

Demand Gen Report

181 episodes

4 months ago

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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Marketing

Business

How Content & SEO Strategy Can Turn Your Website Into A Lead Gen Machine

B2B Marketing Exchange

28 minutes

11 months ago

How Content & SEO Strategy Can Turn Your Website Into A Lead Gen Machine

Want the secret sauce for diversifying lead gen sources and using digital content to generate warmer, low-cost leads? Don’t miss this session replay on today’s episode to hear how WIKA USA partnered with EVGMedia to write content using longer-tail, higher-converting search terms, generate leads via website and blog form fills, and boost overall website traffic.

In this session replay from B2BMX East in Alpharetta, GA., WIKA's Director of Marketing, Jessica Woodside, and EVGMedia's Director of Audience Development, Laura Lee, will uncover how to:

Develop a winning SEO strategy
Focus on optimizing content with low search rankings
Increase the number of Google featured snippets via content editing and more
Develop your own internal linking strategy to keep users on your site and engaged
Measure success with meaningful metrics.

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