Whether you're guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies.
Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to:
Reach and engage your ideal audience
Build trust through meaningful content and messaging
Leverage AI tools like ChatGPT to boost efficiency and creativity
Equip lean teams to do more with less
Drawing on over 30 years of experience, Donna shares what’s working now—so you can build stronger relationships, adapt with confidence, and succeed faster.
If you have questions or want us to cover specific topics, contact me directly at dpeterson@worldinnovators.com. Let’s shape the future of B2B marketing together!
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Whether you're guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies.
Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to:
Reach and engage your ideal audience
Build trust through meaningful content and messaging
Leverage AI tools like ChatGPT to boost efficiency and creativity
Equip lean teams to do more with less
Drawing on over 30 years of experience, Donna shares what’s working now—so you can build stronger relationships, adapt with confidence, and succeed faster.
If you have questions or want us to cover specific topics, contact me directly at dpeterson@worldinnovators.com. Let’s shape the future of B2B marketing together!
Purpose, Personalization, and AI – What B2B Can Learn from Hallmark
B2B Marketing Excellence & AI Podcast
21 minutes 7 seconds
4 months ago
Purpose, Personalization, and AI – What B2B Can Learn from Hallmark
What if you could scale meaningful relationships—without sacrificing authenticity? In this second part of my conversation with Patrick McCullough, President of Hallmark Business Connections, we talk about how B2B companies can use tools like AI and ChatGPT to enhance personalization without losing the heart of what matters: trust, care, and connection.
B2B Marketing Excellence & AI Podcast
Whether you're guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies.
Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to:
Reach and engage your ideal audience
Build trust through meaningful content and messaging
Leverage AI tools like ChatGPT to boost efficiency and creativity
Equip lean teams to do more with less
Drawing on over 30 years of experience, Donna shares what’s working now—so you can build stronger relationships, adapt with confidence, and succeed faster.
If you have questions or want us to cover specific topics, contact me directly at dpeterson@worldinnovators.com. Let’s shape the future of B2B marketing together!
