One core topic of showing the power and performance of Next Generation B2B Marketing is Successful Lead Management (SLM). In the area of SLM the air is very thin when it comes to internationally recognized marketers with a proven track record. For the B2B Marketing Guidebook one of these few matter experts was engaged. The Global Marketing Director of international Austrian leading AVL Group Stephan Wenger will author this ever more important topic and can refer to a proven track record. He knows all about this topic. In this coffee talk he will give some insights on core success factors on SLM and will also share some thoughts on how and where to start. Find out what Stephan things about SLM belonging to sales or marketing and what role IT plays. Stephan considers himself a martech guide and will also reflect that topic in this article. Don´t miss this episode and get to know what you can expect on Lead Management in the B2B Marketing Guidebook being published in Q4/2020.