Do you want to meet the new kids on block? Then tune-in and listen to this coffee talk with Uwe and Connor, who happens to be the youngest author having been accepted to contribute to the B2B Marketing Guidebook. Connor is a perfect example of the millenais´ generation as he already developed accounts and communities on different channels with some hundred thousands followers. He knows what he is talking about and what B2B Marketers need to consider for being able to successfully deal with the ever faster changing social media landscape. He is the prototype of the next generation B2B Marketer deploying Predictive Profit Marketing. If you want to get an idea of what thought leaders in B2B are thinking about and working on in the area of social media than do not miss this episode. You will be surprised about latest developments in regard to the relevant B2B Social Media landscape. And above all, the new kids on the block are not expensive and do not require a costly martech stack.... Tune-in and enjoy, and get the book at https://www.springer.com/de/book/9783030542917-