Tune-in and learn how social media today can be used intelligently and efficiently in the B2B sales process. In this coffe talk with Beatrice Uwe explores how to achieve goals and maintain customer relations with social selling in B2B. Beatrice explains her view on social selling and the challenges for this important for the B2B area. How can you enable your sales employees to use social media to increase their knowledge of customers and customer needs, to establish contact with relevant players and potential customers and to position themselves as topic experts in the pre-sales phase. The advantages for the company are many and varied, for example, high reach in the target groups, early presence with the customer, low financial expenditure, contact with important decision-makers and in complex buying centers. The prerequisite is that sales staff has an affinity for social media. This episode sheds light on a sales approach that has been investigated in academic research for quite some time now. With the further spread and use of the Internet and social media, this approach is gaining more interest and becoming more interesting for companies. From the practical side, the interest is also growing and it can be observed that social selling is increasingly used.  Enjoy the vivid informal talk of Beatrice and Uwe and be surprised what kind of creative sympathetic hobby those two share.