Do you have a "Social CEO"? Why is Markus not really into Marketing KPIs? What role plays an "authentic narrative" in corporate influencing? If you want to take the acceleration route with corporate influencing you should definitely tune-in to this coffee talk with your host Uwe Seebacher and Markus Weinländer on how also especially small companies can place their content in the global communication landscape without large budgets. One method is the use of corporate influencers – own employees who take up the company's topics on social media platforms and transport them with an authentic, personal touch. The advantages for the company: A wider reach beyond the official corporate channels, a richer communication design by the experts, as well as positive effects on the brand and overall perception.

Happy listening!