BEST OF the B2B Marketing Guidebook Podcast

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B2B Marketing - A Guidebook for the Classroom to the Boardroom

B2B Marketing Guidebook

37 episodes

4 days ago

This is the B2B Marketing Guidebook podcast featuring some of the best B2B marketers who have been specially selected as authors and contributors. The book will be published in Q4/2020 with international leading publishing company Springer. With this podcast you can already now get tuned in for that new B2B marketing book. Your host is the Chief Editor and international recognized and awarded marketer Uwe Seebacher. Join in and have fun! Self-assess your marketing for free: https://www.iqsn.de/L60/cawi/mrc_20_EE_MRAV2/1_1_1/DE.php?UUID=mcy-Art

Marketing

Business

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Marketing

Business

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BEST OF the B2B Marketing Guidebook Podcast - Part 3

B2B Marketing - A Guidebook for the Classroom to the Boardroom

17 minutes 14 seconds

4 years ago

BEST OF the B2B Marketing Guidebook Podcast - Part 3

This third BEST OF of the B2B Marketing Guidbeook podcast episode dives into the ever-more important topic of conent. Uwe is featuring terms such as Content Enablement, Smart Content, Customer Centricity or Contingence-centric Content Management. Tune-in and listen what leading B2B marketing experts such as Alexandra Enders from HILTI, Mark Herten and Johnathan Barrett from PUBLITEK, Lukas Konszuniak from GROW or Olaf Mörk share with us on all these topics.

Tune-in and enjoy!