This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
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This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
Ep. 197: How to Create a B2B Message That Can’t be Ignored
B2B Marketers on a Mission
38 minutes 19 seconds
1 week ago
Ep. 197: How to Create a B2B Message That Can’t be Ignored
Most B2B companies don’t lose traction because of a weak offer or a substandard product. They lose it when prospective buyers ask, “Why should I buy from you?” and the answer just doesn’t land. The main challenge lies in creating B2B messaging that resonates with prospects, differentiates your brand, and drives conversions. So how can marketing teams develop the right language and clear messaging that leads to revenue growth?
That’s why we’re talking to Michael Liebowitz (Founder, Magnetic Mind Studio), who shares proven strategies and expert insights on how to create a B2B message that can’t be ignored. During our conversation, Michael emphasized the need to align messaging with the “critter brain,” which places value on emotions and survival. He explained why B2B marketers must communicate the main outcome delivered by their service and the core beliefs of their business. He also discussed why effective B2B marketing isn’t just about understanding your customer, but also about understanding one’s own business, brand purpose, and core beliefs. Michael highlighted the biggest messaging pitfalls that B2B marketers should avoid. He also predicted a shift from the attention to a trust economy due to AI, and stressed the need for rapid trust-building in a competitive B2B landscape.
B2B Marketers on a Mission
This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
