This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
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This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
Ep. 196: How Your B2B Content Can Be Found by AI Search
B2B Marketers on a Mission
32 minutes 28 seconds
2 weeks ago
Ep. 196: How Your B2B Content Can Be Found by AI Search
Search engine optimization (SEO) is in a continuous state of evolution, and in the age of AI, it’s becoming increasingly complex. As AI-generated content shifts the way people search and Google’s algorithms adjust to this new dynamic, B2B marketers must have a more data-driven and strategic approach to SEO. So how can B2B companies leverage AI to increase visibility, build credibility, and generate more traffic?
That’s why we’re talking to Adrian Dahlin (Founder & CEO, Searchtosale.io), who shares proven strategies and expert insights on how your B2B content can be found by AI search. In this episode, Adrian discussed the evolving SEO landscape in the age of AI and highlighted the switch from traditional channel strategies to an authority strategy that builds trust and brand recognition. He emphasized the importance of platforms such as Reddit, Wikipedia, and LinkedIn for B2B SaaS companies to build credibility and search authority. Adrian also cautioned against self-promotional content and stressed the value of long-term planning and authentic thought leadership. He recommended tracking referral traffic from AI chatbots and user engagement metrics across community-driven platforms. Adrian also explained how B2B companies can learn from different SEO thought leaders and stay updated with emerging trends relevant to generative engine optimization (GEO).
B2B Marketers on a Mission
This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
