This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
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This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
Ep. 188: How to Strengthen Your B2B Differentiation with Competitive Intelligence
B2B Marketers on a Mission
50 minutes 29 seconds
2 months ago
Ep. 188: How to Strengthen Your B2B Differentiation with Competitive Intelligence
They say that information is power. In the ever-changing and increasingly competitive B2B landscape, it’s also a strategic advantage. When used effectively, it empowers companies to grow profitably, scale rapidly and outsmart their competitors. So how can B2B companies harness the power of competitive and market intelligence (CI & MI) to drive profitable growth?
That’s why we’re talking to Layton Cox (Senior Director of Competitive Intelligence & Strategy Consulting, Sedulo Group), who shared his experience and provided valuable insights on how to strengthen your B2B differentiation with competitive intelligence. During our conversation, Layton emphasized the importance of primary research over the reliance on secondary data, and elaborated on the value of internal data and direct competitor insights. He also discussed building a centralized intelligence framework for data storage and conducting primary research to uncover unique competitive advantages. Layton also talked about how teams can break down silos within organizations, sharing research findings across business units, and shared common pitfalls that marketing teams should avoid.
B2B Marketers on a Mission
This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
