This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
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This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
Ep. 185: How to Transform B2B Marketing into a Profit Center
B2B Marketers on a Mission
44 minutes 23 seconds
3 months ago
Ep. 185: How to Transform B2B Marketing into a Profit Center
In many B2B organizations, marketing has traditionally been viewed as a cost center that was seen as a support function for other departments. While this perception is slowly shifting, marketers need to do more to overcome outdated stereotypes. So how can they be viewed as a function that’s more strategic and less execution-driven?
That’s why we’re talking to Jason Kramer (Founder & CEO, Cultivize), who shared his experience and expertise on how to transform B2B marketing into a profit center. During our conversation, Jason highlighted the importance of linking marketing initiatives to sales results and collecting vital data such as referral sources. He also elaborated on how to use CRM platforms to track leads and stressed the need for stronger marketing and sales alignment. Jason emphasized how crucial it is to track marketing metrics like the quality of leads, conversion points, website traffic, and cost per acquisition (CPA). He advocated for a data-driven marketing approach to demonstrate value and impact on business growth, and provided some actionable tips for B2B marketing teams to visibly demonstrate their value within organizations.
B2B Marketers on a Mission
This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
