This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
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This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
Ep. 180: How to Optimize Your Martech Implementation for Marketing Success
B2B Marketers on a Mission
39 minutes
5 months ago
Ep. 180: How to Optimize Your Martech Implementation for Marketing Success
Failed martech implementations can put B2B marketers at risk of losing credibility, budget, and breaking internal trust. Teams need to plan properly, take calculated risks, and always have a backup plan. So how can B2B marketing teams ensure a successful implementation from the start?
Join us as we talk to seasoned martech expert Raja Walia (CEO & Founder, GNW Consulting) who shared some proven strategies on how to optimize your martech implementation for marketing success. During our conversation, Raja emphasized the importance of aligning technology with business goals to set your team up for long-term success. He also shared some common pitfalls that teams should avoid and stressed the need for proper planning, accountability, and enablement. Raja highlighted some key findings from a new GNW Consulting and DemandMetric report, based on insights from 200 marketing leaders. Learn why focusing on revenue metrics, understanding sales cycles, and enabling your internal teams are paramount to making your martech investment pay off.
B2B Marketers on a Mission
This show aims to serve marketers and entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.
