“Why are we spending so much money launching a loyalty program?” “Why can’t we cut the loyalty program budget?”
In this episode, and our final podcast of the series, Dr. David Cox - CEO of Motivforce answers the types of questions that you may well face from stakeholders in your organization. Company executives across all departments, from marketing and sales to operations and finance, often underestimate the amount of effort and expertise it takes to run loyalty and incentive programs, the work required to execute these programs at both strategic and operational levels, and the ROI these programs can deliver.
Internal misalignment often begins with a lack of strategic vision, while clarity starts with a clear sales, marketing and loyalty strategy.
Dr. David Cox - Linkedin Profile
Motivforce - How to overcome stakeholder objections to a loyalty program - podcast companion insight