In this episode, and following on from episode 3, Dr. David Cox - CEO of Motivforce shares his insights into the concept of running a pilot program if you are a business considering dipping your toe into the loyalty marketing sector.
So, you’ve considered all the relevant business issues and objectives for launching a loyalty program. Your product and pricing are right. You have identified your target customer. You have decided that a loyalty program is appropriate for your business and could deliver ROI. But you still don’t know where to start?
Loyalty programs are a long-term strategy. Getting them launched requires the strategy to be embraced and signed off by stakeholders across your organization, including finance, operations, sales and marketing. Each of these departments has their own agenda and expectations as to what the loyalty program will deliver. This ongoing internal assessment can delay the launch of a program for years, and prevent the company from enjoying the benefits that a well-structured loyalty and incentive program can deliver.
Dr. David Cox - Linkedin Profile
Motivforce - Don't know where to start? Try running a pilot program - podcast companion insight