In this episode Dr. David Cox - CEO of Motivforce shares his insights into planning which customers or business partners you should target with your loyalty program to ensure its success.
Loyalty and incentive programs are very powerful, adaptable and flexible tools. They work across many B2B and B2C industries including finance, retail, travel, high tech, manufacturing, medical and agriculture. They tend to be a defensive marketing strategy and used to protect against customer defection and to build ongoing behavioural loyalty. But it’s really important to establish which customers or business partners you should target with your loyalty program. Without the correct segmentation, the results of your loyalty program will not deliver on your business objectives.
It is really important to establish which customers or business partners you should target with your loyalty program. Without the correct segmentation, the results of your loyalty program will not deliver on your business objectives.
Dr. David Cox - Linkedin Profile
Motivforce - Which customers to target with your loyalty program - pdf