In this episode Dr. David Cox - CEO of Motivforce gives his advice on what to think about if your business is looking to start a B2B loyalty program.
Like all of the marketing weapons that a business has at its disposal, loyalty programs are only highly effective under certain conditions. And they are also more effective for certain products and services.
For those reasons, it’s important to consider various business issues first and make sure you get them right. If not, then your loyalty program is going to fall flat and won’t deliver the results you are looking for.