Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next generation of mountain bikers across the USA, Europe and Asia. Hugh shares how clearly defining purpose has shaped every part of their brand playbook, from product roadmap decisions to choosing distributors, and how deep cust...
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Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next generation of mountain bikers across the USA, Europe and Asia. Hugh shares how clearly defining purpose has shaped every part of their brand playbook, from product roadmap decisions to choosing distributors, and how deep cust...
Let us know your thoughts. Breaking into retail isn’t just about having a great product—it’s about having a strategy that delivers results. In this episode of B2B Inspired, Jayden Kilpatrick shares practical insights from his journey through New Zealand’s FMCG landscape, from supermarket floors to launching his own brand partner agency. He explains why many emerging brands struggle to scale: they focus on surface-level tactics instead of building a strategic foundation that aligns pricing, po...
B2B Inspired
Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next generation of mountain bikers across the USA, Europe and Asia. Hugh shares how clearly defining purpose has shaped every part of their brand playbook, from product roadmap decisions to choosing distributors, and how deep cust...
