Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next generation of mountain bikers across the USA, Europe and Asia. Hugh shares how clearly defining purpose has shaped every part of their brand playbook, from product roadmap decisions to choosing distributors, and how deep cust...
All content for B2B Inspired is the property of BlueOcean | The B2B Agency and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next generation of mountain bikers across the USA, Europe and Asia. Hugh shares how clearly defining purpose has shaped every part of their brand playbook, from product roadmap decisions to choosing distributors, and how deep cust...
Creating Authentic Company Values with Clare Swallow
B2B Inspired
35 minutes
2 months ago
Creating Authentic Company Values with Clare Swallow
Let us know your thoughts. Wondering how to create real organisational alignment? In this episode of B2B Inspired, we talk with Clare Swallow, founder of Mulberry Street, about how culture, values, and leadership work together to unite your team and drive performance. Clare shares how she helps ambitious companies surface authentic values, embed them in everyday decision-making, and connect them to purpose and vision. She explains why values should be lived, not laminated, and how to spot whe...
B2B Inspired
Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next generation of mountain bikers across the USA, Europe and Asia. Hugh shares how clearly defining purpose has shaped every part of their brand playbook, from product roadmap decisions to choosing distributors, and how deep cust...
