Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next generation of mountain bikers across the USA, Europe and Asia. Hugh shares how clearly defining purpose has shaped every part of their brand playbook, from product roadmap decisions to choosing distributors, and how deep cust...
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Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next generation of mountain bikers across the USA, Europe and Asia. Hugh shares how clearly defining purpose has shaped every part of their brand playbook, from product roadmap decisions to choosing distributors, and how deep cust...
Building Business With Purpose with David & Julie Hayes
B2B Inspired
46 minutes
3 months ago
Building Business With Purpose with David & Julie Hayes
Let us know your thoughts. From humble beginnings to a global brand, BeeNZ is a family-owned business redefining what’s possible in New Zealand’s honey industry. In this episode of B2B Inspired, founders David and Julie Hayes share their journey of building BeeNZ from the ground up. They talk about taking big risks, learning the export game, and balancing the pressures of running a business together. From navigating compliance and logistics to crafting a brand story that resonates internation...
B2B Inspired
Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next generation of mountain bikers across the USA, Europe and Asia. Hugh shares how clearly defining purpose has shaped every part of their brand playbook, from product roadmap decisions to choosing distributors, and how deep cust...
