It’s Halloween season, and we’re feeling festive—costumes, video malfunctions, haunted lighting, and, of course, spooky wine from Trader Joe’s. In this episode, Stephen and Hami tackle Part 2 of our “Clarity Before Tactics” series. We dive into how getting clear on the problems you solve is essential to effective marketing, and why most companies either overcomplicate the message or completely miss the mark. We also share our lukewarm takes (philosophical problems are usually unnecessary!) an...
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It’s Halloween season, and we’re feeling festive—costumes, video malfunctions, haunted lighting, and, of course, spooky wine from Trader Joe’s. In this episode, Stephen and Hami tackle Part 2 of our “Clarity Before Tactics” series. We dive into how getting clear on the problems you solve is essential to effective marketing, and why most companies either overcomplicate the message or completely miss the mark. We also share our lukewarm takes (philosophical problems are usually unnecessary!) an...
Welcome to B2B Happy Hour: Our Origin Story, AI in Marketing, and a Bottle of Wine
B2B Happy Hour
56 minutes
2 months ago
Welcome to B2B Happy Hour: Our Origin Story, AI in Marketing, and a Bottle of Wine
In this first-ever episode of B2B Happy Hour, Stephen and Hami pop a bottle of wine and get real about how they went from chatting over happy hour drinks to launching a full-blown agency and podcast. They’re pulling back the curtain on what listeners can expect—smart takes on B2B Marketing with a healthy pour of pop culture, sass, and the occasional “did they just say that?” moment. They dig into the rise of AI and its impact on Marketers and why some B2B Marketing makes them want to cry int...
B2B Happy Hour
It’s Halloween season, and we’re feeling festive—costumes, video malfunctions, haunted lighting, and, of course, spooky wine from Trader Joe’s. In this episode, Stephen and Hami tackle Part 2 of our “Clarity Before Tactics” series. We dive into how getting clear on the problems you solve is essential to effective marketing, and why most companies either overcomplicate the message or completely miss the mark. We also share our lukewarm takes (philosophical problems are usually unnecessary!) an...
