It’s Halloween season, and we’re feeling festive—costumes, video malfunctions, haunted lighting, and, of course, spooky wine from Trader Joe’s. In this episode, Stephen and Hami tackle Part 2 of our “Clarity Before Tactics” series. We dive into how getting clear on the problems you solve is essential to effective marketing, and why most companies either overcomplicate the message or completely miss the mark. We also share our lukewarm takes (philosophical problems are usually unnecessary!) an...
All content for B2B Happy Hour is the property of The B2B Marketers and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
It’s Halloween season, and we’re feeling festive—costumes, video malfunctions, haunted lighting, and, of course, spooky wine from Trader Joe’s. In this episode, Stephen and Hami tackle Part 2 of our “Clarity Before Tactics” series. We dive into how getting clear on the problems you solve is essential to effective marketing, and why most companies either overcomplicate the message or completely miss the mark. We also share our lukewarm takes (philosophical problems are usually unnecessary!) an...
SEO Is Dead? AI Overviews, LLM Traffic, and a Very Dry Sauvignon Blanc
B2B Happy Hour
49 minutes
1 month ago
SEO Is Dead? AI Overviews, LLM Traffic, and a Very Dry Sauvignon Blanc
In this episode of B2B Happy Hour, Stephen and Hami pour a very dry French Sauvignon Blanc (with a half-a-chateau on the label… so only half good?) and dive headfirst into the chaos of SEO in 2025. They break down whether AI overviews are the end of SEO as we know it or just the next evolution of search. From HubSpot’s jaw-dropping 75% traffic drop to why PR might finally be having its moment in the LLM era, the duo isn’t holding back. Expect lukewarm takes, side tangents (backlinks, anyone?...
B2B Happy Hour
It’s Halloween season, and we’re feeling festive—costumes, video malfunctions, haunted lighting, and, of course, spooky wine from Trader Joe’s. In this episode, Stephen and Hami tackle Part 2 of our “Clarity Before Tactics” series. We dive into how getting clear on the problems you solve is essential to effective marketing, and why most companies either overcomplicate the message or completely miss the mark. We also share our lukewarm takes (philosophical problems are usually unnecessary!) an...
