It’s Halloween season, and we’re feeling festive—costumes, video malfunctions, haunted lighting, and, of course, spooky wine from Trader Joe’s. In this episode, Stephen and Hami tackle Part 2 of our “Clarity Before Tactics” series. We dive into how getting clear on the problems you solve is essential to effective marketing, and why most companies either overcomplicate the message or completely miss the mark. We also share our lukewarm takes (philosophical problems are usually unnecessary!) an...
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It’s Halloween season, and we’re feeling festive—costumes, video malfunctions, haunted lighting, and, of course, spooky wine from Trader Joe’s. In this episode, Stephen and Hami tackle Part 2 of our “Clarity Before Tactics” series. We dive into how getting clear on the problems you solve is essential to effective marketing, and why most companies either overcomplicate the message or completely miss the mark. We also share our lukewarm takes (philosophical problems are usually unnecessary!) an...
In this episode, Stephen and Hami uncork a bottle of Sancerre and dive into the first part of their “Clarity Before Tactics” series. This week’s focus: identifying your audience. They break down why B2B Marketers still need buyer personas, how to define your niche without fear, and how to actually find where your audience hangs out online. They also share their own process for building personas, including how they use tools like SparkToro and where AI fits into the mix (spoiler: it helps, but...
B2B Happy Hour
It’s Halloween season, and we’re feeling festive—costumes, video malfunctions, haunted lighting, and, of course, spooky wine from Trader Joe’s. In this episode, Stephen and Hami tackle Part 2 of our “Clarity Before Tactics” series. We dive into how getting clear on the problems you solve is essential to effective marketing, and why most companies either overcomplicate the message or completely miss the mark. We also share our lukewarm takes (philosophical problems are usually unnecessary!) an...
