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A weekly podcast that explores topics like branding sales and marketing.
Innovate or Die: Culture Shifts, Break-Even Cash Flow, & COVID-19 with Craig Koopersmith
B2B Growth Hacks
35 minutes
3 years ago
Innovate or Die: Culture Shifts, Break-Even Cash Flow, & COVID-19 with Craig Koopersmith
We’re joined by Craig Koopersmith, CEO of Skyline Displays of Houston and Innovative Environments, to discuss the ups and downs of business turnarounds and running a company for profitability. As part of our Innovate or Die series, Craig talks about managing culture shifts, understanding what to do during an economic downturn, and developing a relationship of trust and transparency with employees at every level in your company. In this podcast, Craig covers:
Getting his start in geological and petrophysical engineering
Finding the right time to buy Skyline and manage a growing business
Starting a business vs running a business to be profitable
Building trust to create a safer, better environment for employees and businesses
Coping with massive revenue drops during COVID-19
B2B Growth Hacks
A weekly podcast that explores topics like branding sales and marketing.
