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A weekly podcast that explores topics like branding sales and marketing.
Going Where Google Analytics Has Never Gone Before with Steffen Hedebrandt
B2B Growth Hacks
27 minutes
2 years ago
Going Where Google Analytics Has Never Gone Before with Steffen Hedebrandt
Steffen Hedebrandt, Chief Marketing Officer and Co-founder of Dreamdata, brings his marketing and software expertise to the pod for a discussion about B2B attribution. Steffen’s team at Dreamdata have determined through analyzing customer data that it takes, on average, 192 days and 32 sessions for a B2B company to get through its sales cycle. Steffen and Sarah discuss the complicated analytics behind this sales cycle measurement and how B2B companies can optimize their sales cycle with Dreamdata’s software.
Timecoded Guide:
[00:00] Podcast begins
[01:08] 192 days stuck in a B2B sales cycle
[08:00] Why B2B attribution isn’t a hoax
[15:52] Ungating products & implementing freemium levels
[20:39] Owning your own data instead of using Facebook & Google
[22:15] Connecting B2B marketing activities to revenue with Dreamdata
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Keep up with Steffen Hedebrandt on LinkedIn and Twitter
Learn more about Dreamdata on LinkedIn and the Dreamdata website
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Produced by Speakerbox Media
B2B Growth Hacks
A weekly podcast that explores topics like branding sales and marketing.
