How did Trey Tepichin go from lawyer to co-founder of a dental talent marketplace app? Inspired by the realization that dentistry is a shockingly difficult profession, especially when it comes to staffing, Cloud Dentistry was born. Trey’s app connects dental professionals through a reliable platform for temp work, minimizing burnout and maximizing productivity. Trey walks through finding a suitable marketing model, holding clients and businesses accountable, and inspiring trust to retain clients.  “Oftentimes dental hygienists feel underappreciated. To have an organization that is advocating for them, showing them appreciation, that goes a very long way.”   In this podcast, Trey covers:   [00:00] Understanding the unique struggles dentists are facing   [06:20] Managing a dual-sided platform with Cloud Dentistry   [19:50] Dividing efforts between tech and marketing when launching    [21:19] Making a profit with a subscription-based app  [27:00] Empowering dental professionals and creating community   Links:   Connect with Trey Tepichin on LinkedIn or through his email trey@clouddentistry.com   Learn more about Cloud Dentistry on their website   Additional resources mentioned in this podcast: Cloud Dentistry, Physics of the Impossible by Michio Kaku, Launch by Jeff Walters   Visit B2B Growth Hacks on our website and remember to subscribe to our newsletter.   Produced by Speakerbox Media