4. From Organisational Strategy to Operational Impact

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B2B Game Changers

BluprintX

4 episodes

2 days ago

The way B2B companies market and sell now, is for a world that has vanished. It's no longer enough to have the tech… to stand-out from the competition and drive revenue contribution, businesses need to completely rethink sales and marketing – and more specifically, the role that tech has to play. B2B Game Changers is a podcast which tackles this head-on. Challenging current perceptions, stimulating debate and provoking discussion, B2B Game Changers uncovers what's really wrong with B2B marketing and sales today. Hosted by Lee Hackett, CEO of BluprintX, B2B Game Changers invites B2B marketing and sales guests to share in the discussion, welcoming those who challenge the status quo and have strong beliefs regarding the future of B2B marketing. Lee and guests hotly debate topics such as the growth marketing mindset, revenue attribution, B2B and B2C convergence, the convenience economy and wasted technology investments. B2B Game Changers' purpose is to shed light on what's really going on in B2B marketing and sales today, challenging perceptions and uncovering the common issues which many businesses are choosing to ignore.

Marketing

Business

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Marketing

Business

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4. From Organisational Strategy to Operational Impact

B2B Game Changers

44 minutes 10 seconds

5 years ago

4. From Organisational Strategy to Operational Impact

In this episode, we talk about the importance for businesses to pivot their strategy and business models especially in the accelerated times of COVID-19, and the fundamentals of campaigns and their execution to make marketing strategies come to life. We also touch on topics like OKRs, business processes, and frameworks to take consumer input to create a product.

To discuss more, we are joined by Alex Shootman, CEO at Workfront. Alex is a senior field executive with 25 years of experience in all areas of revenue and profit generation for technology organizations. He has led turn-around and growth in multiple organizations across four different enterprises, operating on the ground in all international geographies.

Listen to the podcast for the conversation with leaders from across the world to discuss the forces, opportunities, and challenges that are shaping the future of sales and marketing.

Talk to Lee Hackett, CEO at BluprintX, on LinkedIn www.linkedin.com/in/leehackett/, or please send your feedback to leehackett@thisisbluprint.com