1. Reimagining the Future of B2B Marketing and Sales

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B2B Game Changers

BluprintX

4 episodes

3 days ago

The way B2B companies market and sell now, is for a world that has vanished. It's no longer enough to have the tech… to stand-out from the competition and drive revenue contribution, businesses need to completely rethink sales and marketing – and more specifically, the role that tech has to play. B2B Game Changers is a podcast which tackles this head-on. Challenging current perceptions, stimulating debate and provoking discussion, B2B Game Changers uncovers what's really wrong with B2B marketing and sales today. Hosted by Lee Hackett, CEO of BluprintX, B2B Game Changers invites B2B marketing and sales guests to share in the discussion, welcoming those who challenge the status quo and have strong beliefs regarding the future of B2B marketing. Lee and guests hotly debate topics such as the growth marketing mindset, revenue attribution, B2B and B2C convergence, the convenience economy and wasted technology investments. B2B Game Changers' purpose is to shed light on what's really going on in B2B marketing and sales today, challenging perceptions and uncovering the common issues which many businesses are choosing to ignore.

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Marketing

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1. Reimagining the Future of B2B Marketing and Sales

B2B Game Changers

59 minutes 29 seconds

5 years ago

1. Reimagining the Future of B2B Marketing and Sales

In this episode, we talk about some of the challenges marketing teams faced going into lockdown: new business models, value proportions that were adapted, and how businesses have to pivot to meet customers' new needs. We also touch on topics like togetherness, budgets, and tips and tricks for running virtual events.

We are joined by three most talented and experienced marketing executives from three different industries and three different regions – Julija Noskova, VP Marketing at Softchoice, Fraser McNaughton, Chief Marketing Officer at Grant Thornton, and Richard Parker, MD and Chief Marketing Officer at EMEA and APAC at State Street Bank.

Listen to the podcast for the conversation with leaders from across the world to discuss the forces, opportunities, and challenges that are shaping the future of sales and marketing.

Talk to Lee Hackett, CEO at BluprintX, on LinkedIn www.linkedin.com/in/leehackett, or please send your feedback to leehackett@thisisbluprint.com.