B2B Enablement is a Klyck.io podcast created to inspire sales and marketing leaders who are navigating digital transformation. On this show, we'll discuss how the world of B2B sales and marketing is changing and how to leverage digital tools to compete in the new environment. We'll discuss best practices in sales management, marketing management, CRM utilization, marketing automation, sales enablement, data analytics, and many other topics. Most importantly, we'll share actionable insights to build winning digital strategies and deliver better sales results with your customers.
For more information on Klyck.io and to get resources related to the podcast, visit https://klyck.io/
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B2B Enablement is a Klyck.io podcast created to inspire sales and marketing leaders who are navigating digital transformation. On this show, we'll discuss how the world of B2B sales and marketing is changing and how to leverage digital tools to compete in the new environment. We'll discuss best practices in sales management, marketing management, CRM utilization, marketing automation, sales enablement, data analytics, and many other topics. Most importantly, we'll share actionable insights to build winning digital strategies and deliver better sales results with your customers.
For more information on Klyck.io and to get resources related to the podcast, visit https://klyck.io/
Video Marketing - Why B2B Companies Need a Strategy
B2B Enablement
34 minutes
5 years ago
Video Marketing - Why B2B Companies Need a Strategy
In this episode, Drew Franklin (Marketing Specialist at Altec) joins us for a discussion about why B2B businesses need a video marketing strategy. Video has solidified itself as the king of content and marketers must understand how to utilize video in their overall content marketing strategy.
Topics of discussion include : What is video marketing, how to build a video marketing strategy, what type of videos you should be creating, how to track analytics on video marketing, and what B2B companies are benchmarks for success.
Links to show resources below:
Drew Franklin's LinkedIn profile - https://www.linkedin.com/in/drewdfranklin/
Altec's Website - http://www.altec.com
Altec's YouTube Channel - https://www.youtube.com/user/AltecTrucks
SPOC Automation's Website - https://spocautomation.com
SPOC Automation's YouTube Channel - https://www.youtube.com/user/spocautomation
Refine Labs Video Library - https://refinelabs.com/videos/
Peter McKinnon's YouTube Channel (great educational content on how to produce video!) - https://www.youtube.com/user/petermckinnon24
B2B Enablement
B2B Enablement is a Klyck.io podcast created to inspire sales and marketing leaders who are navigating digital transformation. On this show, we'll discuss how the world of B2B sales and marketing is changing and how to leverage digital tools to compete in the new environment. We'll discuss best practices in sales management, marketing management, CRM utilization, marketing automation, sales enablement, data analytics, and many other topics. Most importantly, we'll share actionable insights to build winning digital strategies and deliver better sales results with your customers.
For more information on Klyck.io and to get resources related to the podcast, visit https://klyck.io/
