Using content with product user and lifecycle data Ashley Litzenberger

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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere

401 episodes

9 months ago

If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.

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Using content with product user and lifecycle data Ashley Litzenberger

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

20 minutes 50 seconds

1 year ago

Using content with product user and lifecycle data Ashley Litzenberger

It stands to reason that the most effective content is content that's informed by data. Specifically, data about what customers value about a company's products and services. The better you design a piece of content to speak to the specific needs, desired outcomes, and preferences of the people you're trying to sell it to, based on what you learn from your current customers, the better that content is likely to perform.

Actually doing this, though, is easier said than done.

My guest today is here to share her process for infusing content with valuable product user and product lifecycle data. Ashley Litzenberger is a product and solution marketing expert and founder of Ashley Litzenberger Consulting,

Link 1 linkedin.com/in/alitzenbergerhighered

The B2B Content Show is brought to you by Connversa, helping busy CEOs and business owners create a month’s worth of difference-making video content in 60 minutes.

Hosted on Acast. See acast.com/privacy for more information.