The keys to producing better case studies w/ Emily Amos

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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere

401 episodes

9 months ago

If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.

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Hosted on Acast. See acast.com/privacy for more information.

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The keys to producing better case studies w/ Emily Amos

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

19 minutes 13 seconds

1 year ago

The keys to producing better case studies w/ Emily Amos

We all know that case studies are among the most useful kind of content any B2B company can have. According to the 2023 SaaS Marketing Case Studies report, from Uplift Content, SaaS marketers ranked case studies as the most valuable type of content to increase sales. Other reports have found similar results in other industries. But the Uplift report also found that only 12% of SaaS marketers are very satisfied with their case studies. So, there's apparently lots of room for improvement.

To help us understand how companies can produce better case studies, my guest is Emily Amos, founder and CEO of Uplift Content.

The B2B Content Show is brought to you by Connversa, helping busy CEOs and business owners create a month’s worth of difference-making video content in 60 minutes.

Hosted on Acast. See acast.com/privacy for more information.