Staying on a Prospect's Radar w/ Sally Lechin

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/91/e6/24/91e624fa-19f1-9ba1-b6de-ff90d8c50d06/mza_1558362941385854625.jpeg/600x600bb.jpg

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere

401 episodes

9 months ago

If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

RSS

All content for B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing is the property of Jeremy Shere and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

https://assets.pippa.io/shows/65390fa5238f610012a4115e/1733692839141-87b6c9fb-b371-456e-bfbb-e1bc92c10b61.jpeg

Staying on a Prospect's Radar w/ Sally Lechin

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

27 minutes

12 months ago

Staying on a Prospect's Radar w/ Sally Lechin

In this episode, host Jeremy Shere sits down with Sally Lechin, the Head of Marketing at Envana, to discuss strategies for staying on a prospect's radar. Sally shares insights into her role, challenges, and strategies for building trust and engaging with prospects in the oil and gas industry. The conversation covers topics such as multi-channel marketing strategies, the importance of LinkedIn, automation and personalization, and the critical role of events in generating leads. Sally also touches on the evolution of Envana from a niche startup to a key player in the sustainability data management space, leveraging technology and deep industry expertise. This episode is a valuable resource for marketers looking to understand the complexities and best practices of nurturing long-term business relationships.

00:00 Introduction and Episode Overview

00:29 Guest Introduction: Sally Lechin from Envana

02:44 Challenges in B2B Marketing

05:27 LinkedIn Strategies for Lead Generation

11:24 Tools and Tech Stack for Marketing

21:51 Event Participation and Building Relationships

25:21 Conclusion and Contact Information

Hosted on Acast. See acast.com/privacy for more information.