Re-examining the bottom of the funnel w/ Lashay Lewis & Tas Bober)

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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere

401 episodes

9 months ago

If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.

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Hosted on Acast. See acast.com/privacy for more information.

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Re-examining the bottom of the funnel w/ Lashay Lewis & Tas Bober)

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

22 minutes 51 seconds

1 year ago

Re-examining the bottom of the funnel w/ Lashay Lewis & Tas Bober)

We're all familiar with The Funnel ...

We know there's a top of the funnel, a middle, a bottom ... and everything in between.

The top is where we just try to make prospects aware that we exist ...

And once they're in the funnel, the marketer's job, alongside sales, is to nudge them further along until they're at the bottom, where, presumably, prospects are just about ready to buy ...

and we marketers do our part by supplying bottom of the funnel content to help get them over the finish line.

But for my guests today, this tidy little picture is maybe a little bit too tidy.

Tas Bober is founder of Delphinium Solutions, an consultancy specializing in landing page strategy for growth-stage SaaS companies ... and Lashay Lewis is founder of Authority Plug, a content marketing advisory firm.

The B2B Content Show is brought to you by Connversa, helping busy CEOs and business owners create a month’s worth of difference-making video content in 60 minutes.

Hosted on Acast. See acast.com/privacy for more information.