Building a website yourself vs. hiring a pro w/ Niki Clark

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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere

401 episodes

9 months ago

If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.

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Hosted on Acast. See acast.com/privacy for more information.

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Building a website yourself vs. hiring a pro w/ Niki Clark

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

24 minutes 25 seconds

1 year ago

Building a website yourself vs. hiring a pro w/ Niki Clark

4 years ago, when I started Connversa, I built a website using Wix, the drag and drop DIY website platform.

But I felt a little weird about it, because I had it in my head that REAL websites are built on Wordpress ...

AND that a website I built myself just wasn't good enough.

And so, after a few years, I hired a company to build me a real, professional Wordpress site.

But did I HAVE to do that?

Maybe, instead of paying a lot of money to get a brand new website, you can opt for hiring someone to improve your current site.

To help us work through this, my guest today is Niki Clark, founder and CEO of Niki Clark Marketing.

The B2B Content Show is brought to you by Connversa, helping busy CEOs and business owners create a month’s worth of difference-making video content in 60 minutes.

Hosted on Acast. See acast.com/privacy for more information.