B2B Community Builder Show (formerly Chief Executive Connector)
Pablo Gonzalez
249 episodes
9 months ago
In today's world - having a website that hooks people from the first sentence is vital if you want to survive & thrive in the digital economy, but if you're like me, we struggle to really nail that first line.That's why, for the next LIVE Q&A Show, I'm bringing the guy that has figured out exactly how to craft the first sentence: Joe Martin. Joe has spent the last 20 years working on how to see the world through your clients' eyes, and created a truly different way to solve the most c...
All content for B2B Community Builder Show (formerly Chief Executive Connector) is the property of Pablo Gonzalez and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In today's world - having a website that hooks people from the first sentence is vital if you want to survive & thrive in the digital economy, but if you're like me, we struggle to really nail that first line.That's why, for the next LIVE Q&A Show, I'm bringing the guy that has figured out exactly how to craft the first sentence: Joe Martin. Joe has spent the last 20 years working on how to see the world through your clients' eyes, and created a truly different way to solve the most c...
Using Category Design For Conflict Resolution - RDG Open Mic Session
B2B Community Builder Show (formerly Chief Executive Connector)
33 minutes
2 years ago
Using Category Design For Conflict Resolution - RDG Open Mic Session
The strategy of category design involves creating a new category instead of competing in an existing one. By marketing the problem rather than the solution, companies have succeeded in capturing 76% market share in their category.This is because she who states the problem best, is known to have the solution.But most people believe this only works for companies with giant coffers seeking massive scale.That's why this example of category design thinking to resolve a conflict between two civic g...
B2B Community Builder Show (formerly Chief Executive Connector)
In today's world - having a website that hooks people from the first sentence is vital if you want to survive & thrive in the digital economy, but if you're like me, we struggle to really nail that first line.That's why, for the next LIVE Q&A Show, I'm bringing the guy that has figured out exactly how to craft the first sentence: Joe Martin. Joe has spent the last 20 years working on how to see the world through your clients' eyes, and created a truly different way to solve the most c...
