Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.
Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.
Allie Copeland, Chief Transformation Officer at ADI Global, joins Aaron Sheehan to break down what transformation looks like in wholesale distribution. From merging companies and overhauling tech to building a customer-first culture, Allie shares how ADI keeps progress moving, even when change never ends.
Episode highlights:
00:00 – Introduction: Meet Allie Copeland & ADI
02:15 – What Does a Chief Transformation Officer Do?
04:50 – Why Transformation Never Really Ends
09:15 – Turning Strategy into Action
12:54 – Upgrading Tech: From Mainframe to Microservices
18:25 – Planning for Agility, Not Just Stability
21:45 – “Even Better Together”: Customer-First M&A
25:15 – Decision-Making: When Changes Help (or Hurt) Customers
27:24 – Real Feedback: NPS, Surveys, and Store Pilots
29:30 – How Distribution is Evolving Beyond Inventory
34:32 – Culture Change: Project Avengers & Rebel Alliance
40:13 – Radical Transparency & Leading Through Uncertainty
42:35 – Leadership Lessons & Advice for Transformation
46:25 – Book Recs & Closing Thoughts
Resources mentioned:
• The Singularity Is Nearer by Ray Kurzweil
• Apple in China by Patrick McGee