Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.
Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.
This episode tackles the real reasons manufacturers and distributors stay stuck: old systems, patchwork processes, and business habits that don’t change overnight. Jason Greenwood and Aaron Sheehan dig into what goes wrong in B2B projects, how leaders can spot roadblocks early, and why honest internal conversations matter more than buying the latest software.
Key Highlights
5:00 Why B2B companies still run on spreadsheets and ancient ERPs
9:00 Shadow IT in B2B operations
11:03 Field reps aging out, digital-native buyers moving in – how it’s reshaping expectations
13:05 The real question companies ask: Should we replace the ERP or launch eCommerce first?
15:23 Customers force the issue: “We’ll switch suppliers if you don’t make it easier”
17:05 How Jason breaks the customer base into three digital adoption buckets
19:16 Manual ordering habits (screenshots, PDFs)
23:20 When eCommerce is dismissed as ‘just for small customers’ and why that’s wrong
32:00 How eCommerce automation solves pain points beyond the transactional workflow
Resources Mentioned