Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.
Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.
In this special episode, the original founders of OroCommerce — Yoav Kutner, Dima Soroka, and Jary Carter — join the B2B Commerce Uncut podcast for a behind-the-scenes conversation about what it took to build a B2B eCommerce platform before the market was ready.
They share how their early experience at Magento shaped their thinking, why OroCommerce was never just a pivot from CRM, and what it means to build for long-term customer success in a landscape obsessed with trends. If you want a front-row seat to what B2B vision looks like and the patience it demands, this is the episode to hear.
Key Takeaways
(01:32) How the OroCommerce founders originally met at Magento
(04:18) How CRM led to commerce — and why not everyone agreed at first
(06:40) Why a CRM foundation made OroCommerce stronger
(09:38) The dangers of chasing trends instead of solving problems
(12:55) The long-term vision: faster time-to-market and real ROI
(15:20) How the product roadmap evolved from CRM roots to full B2B commerce
(17:55) Where OroCommerce sees B2B eCommerce heading over the next five years
(25:20) The difference between true B2B architecture and B2B add-ons
(27:55) What’s changed (and hasn’t) in the eCommerce platform landscape
(31:30) How AI is starting to reshape B2B buying and operations
(34:36) Practical early AI use cases in manufacturing and distribution
(37:53) How OroCommerce balances AI experimentation without technical debt
(40:30) The story behind Jary Carter’s return to OroCommerce — and what’s next
Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by OroCommerce. If you found this episode useful, leave a review and subscribe to catch the next drop of real-world B2B insights.
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