Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at Cyberhaven

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B2B Category Creators with Gil Allouche

Metadata

37 episodes

5 days ago

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

Entrepreneurship

Business

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Entrepreneurship

Business

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Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at Cyberhaven

B2B Category Creators with Gil Allouche

36 minutes 10 seconds

3 years ago

Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at Cyberhaven

In our 36th episode, Gil talks category creation with two B2B leaders from the digital adoption and data detection categories.

Panelists for this episode include Wayne McCulloch, Chief Customer Officer of WalkMe and leader behind the digital adoption category, and Howard Ting, CEO of Cyberhaven and leader behind the data detection and response category.

You'll walk away from this episode with an understanding of brand positioning, leadership, and strategy.

BONUS! Howard shares a framework you can use to differentiate your startup.