Sydney Sloan, CMO at SalesLoft, and Latane Conant, CMO at 6Sense

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B2B Category Creators with Gil Allouche

Metadata

37 episodes

5 days ago

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

Entrepreneurship

Business

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All content for B2B Category Creators with Gil Allouche is the property of Metadata and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Sydney Sloan, CMO at SalesLoft, and Latane Conant, CMO at 6Sense

B2B Category Creators with Gil Allouche

46 minutes 22 seconds

4 years ago

Sydney Sloan, CMO at SalesLoft, and Latane Conant, CMO at 6Sense

In our 22nd episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the sales and account engagement categories.

Panelists for this episode include Sydney Sloan, CMO of SalesLoft and leader behind the sales engagement category, and Latane Conant, CMO of 6Sense and leader behind the AI account engagement category.

You'll walk away from this episode with an understanding of B2B review sites, customer experience, and KPI alignment.

BONUS! Sydney shares her predictions on how ABM will converge with sales engagement within the next few years.