Rhonda Walker, CMO at ITRenew, and Doug Camplejohn, CEO at Airspeed

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B2B Category Creators with Gil Allouche

Metadata

37 episodes

3 days ago

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

Entrepreneurship

Business

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Entrepreneurship

Business

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Rhonda Walker, CMO at ITRenew, and Doug Camplejohn, CEO at Airspeed

B2B Category Creators with Gil Allouche

47 minutes 17 seconds

4 years ago

Rhonda Walker, CMO at ITRenew, and Doug Camplejohn, CEO at Airspeed

In our 23rd episode, Gil talks category creation with two B2B leaders from the IT lifecycle management and remote employee management categories.

Panelists for this episode include Rhonda Walker, CMO of ITRenew and leader behind the IT lifecycle management category, and Doug Camplejohn, CEO of Airspeed and leader behind the remote employee management category.

You'll walk away from this episode with an understanding of market research, innovation, and strategic thinking.

BONUS! Doug shares the litmus test he uses when making hard decisions.