Rami Essaid, CEO at Finmark, and Melanie Fellay, CEO at Spekit

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B2B Category Creators with Gil Allouche

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37 episodes

5 days ago

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

Entrepreneurship

Business

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Entrepreneurship

Business

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Rami Essaid, CEO at Finmark, and Melanie Fellay, CEO at Spekit

B2B Category Creators with Gil Allouche

43 minutes 15 seconds

4 years ago

Rami Essaid, CEO at Finmark, and Melanie Fellay, CEO at Spekit

In our 25th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the financial modeling and digital adoption categories.

Panelists for this episode include Rami Essaid, CEO of Finmark and leader behind the financial modeling and planning category, and Melanie Fellay, CEO of Spekit and leader behind the digital adoption and enablement category.

You'll walk away from this episode with an understanding of leadership hiring, customer reviews, and keyword research.

BONUS! Melanie explains the steps involved in developing a differentiation strategy for category creation.